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What Gets a LivingInsider Listing Viewed? Bangkok Condo Data

Vurel ResearchSeptember 28, 20267 min read

LivingInsider shows a view counter and a click counter on every listing, which makes it the only portal in our data where you can see how much attention a listing gets. We read those counters on 30,226 Bangkok condo sale listings that were live in the last week of September 2026 and checked them against the things agents argue about with sellers: photo count, price, bedrooms and how long the listing has been up.

The short version is that age dominates. A new listing gets a burst of views in its first few days and then settles into a slow trickle. Photos help, but only once you pass about 20. Price against the building median, price band and bedroom count make almost no difference to views. The biggest gap we found had nothing to do with the unit. It was the size of the account that posted it.

The first days carry the listing

Median total views by listing ageLivingInsider Bangkok condo sale listings, counters read in September 2026
Median views
0 to 3 days272
4 to 7 days371
8 to 14 days455
15 to 30 days684
31 to 60 days1,083
61 to 90 days1,466

Source: Vurel listing data (n = 16,613 listings aged 0 to 90 days)

A condo listed for sale in Bangkok on LivingInsider has a median of 272 views by the time it is three days old. At one month the median is 684 views, and by the end of the third month it is 1,466. Expressed per day, a listing in its first three days picks up a median of 213 views a day. By the second and third months that has fallen to about 21 to 24 a day.

These are different listings at different ages, not one listing followed over time, so read the curve as a shape rather than a forecast. The shape is still clear. On these figures, a listing collects about a fifth of its first three months of views in its first three days.

For an agent, that settles an argument about launch day. The version of the listing that goes live is the one most people will see. A listing posted with four phone photos and a placeholder price, to be fixed later, spends its best days that way.

Photos help, but only at the top end

Views per day by number of photosLivingInsider Bangkok condo sale listings aged 8 to 90 days, September 2026
ItemValue
0 to 4 photos26.6 views
5 to 9 photos27.1 views
10 to 14 photos29.7 views
15 to 19 photos30.5 views
20+ photos34.7 views

Source: Vurel listing data (n = 12,496)

The median listing has 10 photos, and only 9.4 percent have 20 or more. Between 8 and 90 days old, listings with 20+ photos draw a median of 34.7 views a day against 26.6 for listings with four or fewer. That is about 30 percent more. Listings older than 90 days show the same gap, 22.3 against 17.3 views a day.

Below 20 the effect is small. Five to nine photos does no better than four or fewer, and 10 to 19 adds a few views a day. So "add more photos" is weak advice unless it means a full set. A listing with 12 photos gains little from 15. A listing that goes to 22, covering the view, the bathroom, the facilities and the floor plan, stands out from the nine in ten that stop short.

Price does not move views

Views per day by price against the building medianAsking price per sqm vs median of the same building on LivingInsider, listings aged 8 to 365 days
ItemValue
15%+ below27.1 views
5 to 15% below25.9 views
Within 5%26.5 views
5 to 15% above26.8 views
15%+ above26.6 views

Source: Vurel listing data (n = 15,286)

This was the result we expected least. We compared each listing's asking price per square metre with the median of other LivingInsider listings in the same building. Listings priced 15 percent or more below their building drew 27.1 views a day. Listings priced 15 percent or more above drew 26.6. Every band in between landed within about one view a day of the others.

The same holds against the zone median, where listings 30 percent under and 30 percent over drew similar daily views. It holds across price bands, between 23.7 and 28.0 views a day from under 2 million baht to over 20 million. It holds across bedroom counts, between 25.5 and 28.1. Clicks per view barely move either, at 5.5 percent for the cheapest-in-building group and 5.1 percent for listings priced near the median.

Our reading is that a view is a click from a search results page, made before the buyer has compared the price with anything. Price does its work later, when the buyer decides whether to call, and LivingInsider publishes nothing about calls. So views tell you whether the listing is being seen. They do not tell you whether the price is right. A seller who says "it has 2,000 views, so the price is fine" is reading the wrong counter, and so is one who blames low views on the price. For checking the price itself, use the building and zone comparison in is your Bangkok condo overpriced.

Who posts the listing matters more than the unit

Views per day by size of the posting accountLive LivingInsider listings held by the account that posted, Bangkok condo sale listings aged 8 to 365 days
ItemValue
1 listing75.5 views
2 to 5 listings52.5 views
6 to 20 listings41.7 views
21 to 100 listings34.0 views
100+ listings22.8 views

Source: Vurel listing data (n = 16,239)

We grouped listings by how many live LivingInsider listings the posting account holds. Accounts with a single live listing drew a median of 75.5 views a day on it. Accounts with more than 100 live listings drew 22.8 per listing, about a third as much. The fall is steady at every step in between. Clicks per view follow the same line, 6.6 percent for single-listing accounts and 5.0 percent for the largest.

The large accounts dominate supply. Of the listings in this analysis, 72.8 percent come from accounts with more than 100 live listings. The single-listing accounts are a small group of 250 listings, large enough for a median but small enough that the exact figure could move.

We cannot say from this data why the gap exists. Some single-listing accounts will be owners, and some buyers go looking for owner listings, as we covered in agency versus owner listings. The portal may also rank accounts differently. And a large account often posts many similar units in the same buildings, which then compete with each other for the same searches. Any of these would produce the pattern. What the pattern does not support is the idea that posting more listings multiplies attention in proportion. Per listing, the bigger accounts get less.

What to do with this

  1. Launch complete. Full photo set, a checked price, the right building name and full details on day one. The first three days bring about a fifth of the listing's first-quarter views.
  2. Aim for 20 or more photos. The gain shows up at 20, and fewer than one listing in ten gets there.
  3. Benchmark views against age, not against price. A median Bangkok condo sale listing has about 680 views at one month and about 1,470 at three months. A listing well below that is probably not coming up in searches, so check the title, the building tag and the category before anything else.
  4. Keep views out of price conversations with a seller. Views look the same whether the unit is 15 percent under its building or 15 percent over. Use comparable asks and the number of real inquiries.
  5. Post fewer, better listings. Per-listing views fall at every step up in account size, so another near-identical unit in a building you already cover may mostly split the audience you have.

How we measured this

Data window. LivingInsider condo sale listings in the 27 Bangkok zones Vurel tracks, seen live between 26 and 28 September 2026, whose view and click counters we read in September 2026, 30,226 listings in all. The median listing has 2,163 views and 98 clicks, and pooled clicks per view is 5.3 percent.

Measures. Age is days from LivingInsider's creation date to the date we read the counters. Views per day is total views divided by that age. Photo figures use listings aged 8 to 90 days, with older listings checked separately. Price, bedroom and account-size figures use listings aged 8 to 365 days. The building median uses live LivingInsider sale listings in buildings with at least eight of them. Account size counts each account's live listings of every type on LivingInsider. Account identities were used only for that count.

Caveats. These are LivingInsider's own counters, and the portal does not document what counts as a click. The data is a snapshot across listings of different ages, not a history of each listing. We cannot see paid promotion, bumps or inquiries, and any of these could explain part of what we attribute to age or account size. None of the other portals we read give us view counts, so none of this can be checked outside LivingInsider. For how LivingInsider compares with the other portals on coverage, see Thai property portals compared.

More from the field

See the full dataset

2.2M listings, 11 portals, price history updated nightly.

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